Profile
Communication Consultancy
At Opinion Valley we blend the curious and the concrete.
For us, communication should help change the name of the game,
open up new perspectives and, ultimately, improve our clients’ lives.
While we are highly trained communicators with methods tried and true
our goal is to deliver innovation and support business development.
We constantly enrich our work and our relationships through our Lab,
where we harness internal and external talents that work together with three shared obligations: be curious, be demanding and think critically.
This gives rise to effective, creative and integrated solutions that enable us to drive progress with our clients.
SERVICES
| COMMUNICATION STRATEGIES | MANAGEMENT & DEVELOPMENT | CONTENT |
| MEDIA ENGAGEMENT | STRATEGIC PLANNING | DIGITAL |
| NETWORKING | CAMPAIGNS | TRAINING |
| CRISIS | CHANGE | SPACE FOR WHAT’S LEFT TO INVENT |
COMMUNICATION
STRATEGIES
Mission: define communication strategies and action plans that facilitate our clients’ business development.
In practice:
- Analysis: stakeholders, issues & opportunities, available resources
- Positioning: brand and message platforms; identity and expression
- Strategy: effective communications to support business
- Programs and tactics: powered by Integrated Marketing Communications
- Evaluation
MANAGEMENT
AND DEVELOPPEMENT
Mission: equip executives and managers with appropriate communication techniques.
In practice :
- Strategy and communication workshops
- Articulation: vision, speeches, presentations
- Speaking out: message and media training
- Competitor tracking and opinion analysis
- Management communications
- Tools for business development and sales, recruitment and organizational change
CONTENT
Mission: create factual, compelling, interactive content, adapted to the communications strategy.
In practice :
- Editorial platform: content positioning and development guidelines, consistent with brand identity and communication objectives
- Methodology workshops: house of messages, storytelling
- Editorial management: organization of editorial committee, journalist / contributor identification and briefing, interview coordination, copy editing and translations
- Content ready-made for various media: print, web, video, events, etc.
MEDIA ENGAGEMENT
Mission: maximize client visibility in accordance with changes in the media landscape.
In practice :
- Mappings of information and influence systems, contact lists
- Advice: overlay and blend of the client / media / opinion calendars
- Multi-media promotional programs (press, blogs, Twitter, etc.)
- Press office: journalist and blogger relations, media partnerships, resource centers (experts, data and content)
- Community management: strategy, integrated programs, blogger and community relations (Twitter, Facebook, Viadeo, Linked-In, wiki, etc.)
STRATEGIC PLANNING
Mission: develop strategic planning to support communication and innovation.
In practice :
- Analysis of trends (consumer, communication, innovation) that can be applied to client activity
- Involvement of outside expert contributors (“Do-Tank” method)
- Collective discovery and sharing (workshops and urban safaris)
- Strategies and tactics designed to enrich processes internally (innovation & management) and externally (innovation & communication)
DIGITAL
Mission: enhance management and employees’ web culture and integrate digital into
all aspects of business communications: reputation, CSR, marketing, HR, issues management, etc.
In practice :
- Communicating on-line: website, Wikipedia, Facebook, Twitter, Foursquare, Google+
- Community management: blogger relations and community outreach
- On-line diagnostics and risk and opportunity monitoring
NETWORKING
Mission: build networks of useful relations and optimize role within communities
that may support business development.
In practice :
- Opinion leaders and influencer networking
- Partnerships
- Public affairs
- Investor relations
- International and regional networks
- Internal ambassador programs
CAMPAIGNS
Mission: orchestrate campaigns that shift behavior and deliver valuable impact.
In practice :
- Advice and management of multidisciplinary teams: researchers, designers, writers, media buyers
- Information and awareness campaigns (print, web, radio, TV)
- Opinion advertising: messages and creative development, media tactics
TRAINING
Mission: share best practices, techniques and trends in the communication industry
to enhance skills development.
In practice:
- Professional monitoring system: “corporate insight”
- Individual and collective professional development programs
- Management training: spokesperson, crisis, networking, media relations,
social networks, etc. - Transfer of skills to marketing and communication teams
CRISIS
Mission: prevent and help manage crises in a way that transforms them into opportunities
for companies and their teams.
In practice:
- Monitoring systems
- Best practices and procedures: sensitization, training, simulations
- Crisis guidelines and tools
- Crisis communication: strategy, messages, speakers, internal and external tools, etc.
- Prevention tools: “what if?” scenarios, decision-making/communication procedures, lines of accountability, situation analysis and scoring, preventive action plans, etc.
CHANGE
Mission: facilitate adoption of change and highlight the benefits of organizational evolution
through appropriate communication program.
In practice:
- Management communication
- Content development: presentations, statements, Q&As, etc.
- HR communication plans: advice on change strategies, integration of regulatory obligations into dialogue solutions, issues containment, integration of third parties, etc.