SERVICES

COMMUNICATION
STRATEGIES

Mission: define communication strategies and action plans that facilitate our clients’ business development.

In practice:


  • Analysis: stakeholders, issues & opportunities, available resources
  • Positioning: brand and message platforms; identity and expression
  • Strategy: effective communications to support business
  • Programs and tactics: powered by Integrated Marketing Communications
  • Evaluation

 

MANAGEMENT
AND DEVELOPPEMENT

Mission: equip executives and managers with appropriate communication techniques.

In practice :


  • Strategy and communication workshops
  • Articulation: vision, speeches, presentations
  • Speaking out: message and media training
  • Competitor tracking and opinion analysis
  • Management communications
  • Tools for business development and sales, recruitment and organizational change

 

CONTENT

Mission: create factual, compelling, interactive content, adapted to the communications strategy.

In practice :


  • Editorial platform: content positioning and development guidelines, consistent with brand identity and communication objectives
  • Methodology workshops: house of messages, storytelling
  • Editorial management: organization of editorial committee, journalist / contributor identification and briefing, interview coordination, copy editing and translations
  • Content ready-made for various media: print, web, video, events, etc.

 

MEDIA ENGAGEMENT

Mission: maximize client visibility in accordance with changes in the media landscape.

In practice :


  • Mappings of information and influence systems, contact lists
  • Advice: overlay and blend of the client / media / opinion calendars
  • Multi-media promotional programs (press, blogs, Twitter, etc.)
  • Press office: journalist and blogger relations, media partnerships, resource centers (experts, data and content)
  • Community management: strategy, integrated programs, blogger and community relations (Twitter, Facebook, Viadeo, Linked-In, wiki, etc.)

 

STRATEGIC PLANNING

Mission: develop strategic planning to support communication and innovation.

In practice :


  • Analysis of trends (consumer, communication, innovation) that can be applied to client activity
  • Involvement of outside expert contributors (“Do-Tank” method)
  • Collective discovery and sharing (workshops and urban safaris)
  • Strategies and tactics designed to enrich processes internally (innovation & management) and externally (innovation & communication)

 

DIGITAL

Mission: enhance management and employees’ web culture and integrate digital into
all aspects of business communications: reputation, CSR, marketing, HR, issues management, etc.

In practice :


  • Communicating on-line: website, Wikipedia, Facebook, Twitter, Foursquare, Google+
  • Community management: blogger relations and community outreach
  • On-line diagnostics and risk and opportunity monitoring

 

NETWORKING

Mission: build networks of useful relations and optimize role within communities
that may support business development.

In practice :


  • Opinion leaders and influencer networking
  • Partnerships
  • Public affairs
  • Investor relations
  • International and regional networks
  • Internal ambassador programs

 

CAMPAIGNS

Mission: orchestrate campaigns that shift behavior and deliver valuable impact.

In practice :


  • Advice and management of multidisciplinary teams: researchers, designers, writers, media buyers
  • Information and awareness campaigns (print, web, radio, TV)
  • Opinion advertising: messages and creative development, media tactics

 

TRAINING

Mission: share best practices, techniques and trends in the communication industry
to enhance skills development.

In practice:


  • Professional monitoring system: “corporate insight”
  • Individual and collective professional development programs
  • Management training: spokesperson, crisis, networking, media relations,
    social networks, etc.
  • Transfer of skills to marketing and communication teams

 

CRISIS

Mission: prevent and help manage crises in a way that transforms them into opportunities
for companies and their teams.

In practice:


  • Monitoring systems
  • Best practices and procedures: sensitization, training, simulations
  • Crisis guidelines and tools
  • Crisis communication: strategy, messages, speakers, internal and external tools, etc.
  • Prevention tools: “what if?” scenarios, decision-making/communication procedures, lines of accountability, situation analysis and scoring, preventive action plans, etc.

 

CHANGE

Mission: facilitate adoption of change and highlight the benefits of organizational evolution
through appropriate communication program.

In practice:


  • Management communication
  • Content development: presentations, statements, Q&As, etc.
  • HR communication plans: advice on change strategies, integration of regulatory obligations into dialogue solutions, issues containment, integration of third parties, etc.