Lab
We’re driven by a movement in which ideas germinate and activities take shape.
Because we believe that the world opens up to those who ask the right questions, we have developed our own idea and experience laboratory.
It’s a place bubbling with discovery and exchange. A place where openness combines with a spirit of investigation. A place where explorers meet
– internal and external, well-known and emerging – journalists, economists, bloggers, sociologists, artists, and more. An expert system in step with our times, relentlessly probing, and coming up with solutions for meaningful action. Our clients are at the heart of our Lab. For them and with them, we co-create every day.
METHODOLOGY
1Challenging the brief
Everything starts with a question: your brief. And the many questions behind your question.
During this phase we challenge the brief to enrich our reasoning and to attain
a panoramic vision of you, your business and your needs
2Hunting for ideas
We choose our sources of inspiration and start exploring.
The ideas of our partners – journalists, sociologists, artists, bloggers, etc. – are examined,
adjusted and questioned to open new perspectives.
3Connecting to opportunity
Now it’s time to share and make initial contact. At this point we evaluate the compatibility between
those ideas that have made the grade, current trends in public opinion, resources available and
opportunities for the company.
4Choosing a path
It’s the difficult art of sorting through and making hard choices. Time to reject
the multitude of directions under consideration. We choose THE one, freeing us to focus
more clearly and to begin plowing the furrow.
A more targeted research phase begins, to support our convictions.
5Time for action
Our work may yield a concept, a set of detailed messages or an internal and
external communication plan. It is discussed and shared… and the music begins.